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A data story on 119,988 Wine Enthusiast reviews

The 100-point wine scale uses about eight points

Nothing is published below 80, and 85.0% of all wines score between 84 and 92.

0 to 79: never published 85.0% 0 50 80 84 92 100
  1. 80

    The lowest score in the dataset. The bottom four fifths of the scale are never used.

  2. 85.0%

    of wines score between 84 and 92. The mean is 88.44 and the median is 88.

  3. r = 0.62

    between points and log price. Wines near $10 average 85.2 points and wines near $100 average 91.9.

  4. 3.2 pts

    between the most and least generous of the ten most prolific tasters (86.9 against 90.1), about half of what a tenfold price step buys.

First

A floor at 80 and a hump in the high 80s

The scores form a narrow hump that starts at a cliff. No review below 80 is published, which is the magazine's editorial choice. When the bottom of a scale is never printed and most wines fall in an eight-point band, a 90 tells you less than it seems to.

Histogram of wine points with a hard left edge at 80 and most wines between 84 and 92.
Every wine's score: a wall at 80 and a pile around 88.

Second

Money buys points, at a falling rate

Points correlate with log price at r = 0.62. Going from about $10 to about $100 raises the average from 85.2 to 91.9, a gain of 6.7 points. On a log price axis the rise is close to a straight line, about two points per doubling, so the cheap end of the market is where each dollar buys the most points.

Average points by price bin on a log scale, rising almost in a straight line from about 85 at ten dollars to about 92 above one hundred dollars.
Average points by price bin on a log axis.

Third

Vintage barely registers

If newer wines were scored more kindly, average points would climb with vintage. From 1995 to 2016 the fitted slope is 0.08 points per decade, close to flat. The compression is in how the scale is used.

Average points by vintage from 1995 to 2016, a nearly flat line.
Average score by vintage year.

Fourth

The taster moves the number

Among the ten tasters with the most reviews, average scores run from 86.9 to 90.1. That 3.2-point spread is more than a third of the band where most wines sit.

Bar chart of average points for the ten most prolific tasters, from 86.9 to 90.1.
Average points awarded by the ten most prolific tasters.

Reading a wine score

Treat the number as a coarse signal. The gap between an 88 and a 90 is about the same size as the gap between two tasters, so it says little on its own. If you shop for value, the low end of the price curve is where points are cheapest.

Data and method

The public winemag-data-130k-v2 Wine Enthusiast dataset (Kaggle, downloaded from a GitHub mirror). The file has 129,971 rows, but 9,983 repeat an earlier review exactly, so the analysis uses the 119,988 unique reviews. Vintage is parsed from each wine's title.

Limitation: this is one snapshot from one publication with no review dates, so it cannot measure scores drifting upward over time. The inflation measured here is structural: an 80 floor, a narrow band, and the price, vintage and taster effects inside it. Reproduce with fetch_data.py and analyze.py in the repo.

Correction, 2026-10-29: earlier versions counted the 9,983 repeated reviews twice. With them removed, the share scoring 84 to 92 went from 85.7% to 85.0%, r from 0.61 to 0.62, the $10 average from 85.3 to 85.2, the mean from 88.45 to 88.44, the vintage trend from 0.09 to 0.08 points per decade, and the top taster mean from 90.0 to 90.1 (spread 3.1 to 3.2). The 80 floor, the median of 88 and the $100 average of 91.9 did not change.